Redesigning The Economist is like teaching Lionel Messi how to play football, probably one of the hardest tasks for a graphic designer. As it’s one of the old and bullet-proof designs in the world of publication. It was established in 1843 not as a “chronicle of economics” but as a weekly publication that aims to “to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.”
One of the first The Economist publication:
However it’s still a newspaper:
“…in addition to offering analysis and opinion, it tries in each issue to cover the main events—business and political—of the week. It goes to press on Thursdays and, printed simultaneously in six countries, is available in most of the world’s main cities the following day or soon after.”
One of the major ideas behind The Economist is the anonymity of publication. Authors are never named because it’s not important who speaks but what the idea of the article speaks:
“Why is it anonymous? Many hands write The Economist, but it speaks with a collective voice. Leaders are discussed, often disputed, each week in meetings that are open to all members of the editorial staff. Journalists often co-operate on articles. And some articles are heavily edited. The main reason for anonymity, however, is a belief that what is written is more important than who writes it.”
In the world of advertising The Economist has probably the most popular and witty advertising campaign when we speak about paper publications. The only word that can describe their advertising campaign is: epic. In terms of success and reached audience.
In the next few post’s I’ll try to research and understand the newspaper before I make tries to redesign it.